BSc Life Science and Technology promo video

The brief
The Bachelor’s programme in Life Science and Technology is constantly evolving. For this project, we created a promotional video that gives prospective students a clear and current picture of the programme and of the paths it can lead to after graduation.

Behind the scenes
The main task here was clarity. A study programme like this needs to feel accessible without losing depth, so the video had to explain the content in a way that feels easy to follow and still academically credible. The result was a piece that balances information with a more inviting, student-facing tone.

Why this one stood out
What makes these projects valuable is that they sit somewhere between information and recruitment. The video has to answer practical questions, but it also has to help future students imagine themselves in the programme. Getting that balance right is what makes it work.