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Supermarket Robot: Designing Socially Embedded Service Robots in Virtual Reality

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

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Teacher – Classroom Simulator using AI

In collaboration with Hogeschool Fontys, TU Delft, and XR Zone, we developed an AI-driven Teacher Classroom Simulator for didactics courses. The project explores how VR can enhance teacher training by offering immersive classroom experiences with real-time feedback. Virtual students simulate authentic behaviour, helping educators refine their skills. By prioritising practical applications, the platform aims to make innovative, immersive education accessible and adaptable to diverse teaching contexts.

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