NewMedia Centre Stories

Renovating the facade letters of the Faculty of Mechanical Engineering

As of January 1, 2024, the Faculty of Mechanical, Maritime and Materials Engineering (3mE) has changed its name to Mechanical Engineering, abbreviated ME. To fully implement this name change, the facade letters also needed to be renewed. The NewMedia Centre was asked to produce a short video to promote this change at the front of the faculty building.

The video was filmed over several weeks in coordination with the faculty’s communication staff and the contractors. Our cameraman even went up in the bucket high above the water to film the letters up close!

VR tech: John Doe
3D modeling: John Doe
Director: John Doe
Camera: John Doe
other credits: Whatever

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XRScalekit

The XRScaleKit is a collection of projects and concepts that resulted in a toolkit for scalable XR development. The NewMedia Centre XR Zone frequently encountered

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Opening of the Academic Year – Turning a Moment into a Message

For TU Delft’s Opening of the Academic Year, a single evocative image anchored a comprehensive visual identity—from website banners and email invites to animations, printed materials, and spatial projections. Led by one dedicated designer in collaboration with Live Events, the graphics team wove a cohesive language of color, rhythm, and motion to ensure every touchpoint emotionally resonated. Sound design elevated animated segments, while coordination across teams delivered a polished, immersive experience that transformed a moment into a memorable message.

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animation of an AI-driven assessment system for recruitment

AI in Hiring – Can a Machine Pick the Right Candidate?

What if an algorithm decided whether you got the job—even before a human saw your name? AI-driven hiring assessments, now widespread, make implicit assumptions about skills, behavior, and communication that may not match individual realities. By reducing complex narratives to data points, these systems strip applicants of autonomy over their identity and undermine dignity. An interdisciplinary study from TU Delft, University of Twente, and TU Eindhoven inspired a four-minute animated video, making these findings accessible and prompting reflection on AI’s impact in recruitment.

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