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NewMedia Centre Stories

Renovating the facade letters of the Faculty of Mechanical Engineering

As of January 1, 2024, the Faculty of Mechanical, Maritime and Materials Engineering (3mE) has changed its name to Mechanical Engineering, abbreviated ME. To fully implement this name change, the facade letters also needed to be renewed. The NewMedia Centre was asked to produce a short video to promote this change at the front of the faculty building.

The video was filmed over several weeks in coordination with the faculty’s communication staff and the contractors. Our cameraman even went up in the bucket high above the water to film the letters up close!

VR tech: John Doe
3D modeling: John Doe
Director: John Doe
Camera: John Doe
other credits: Whatever

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A Virtual 360° Experience by TU Delft AI Labs & Talent Programme

September 25, 2024

In response to COVID-19, the TU Delft AI Labs & Talent Programme moved their poster event online, partnering with the XR Zone to create a 360° virtual walkthrough. This interactive platform showcased research from 24 Delft AI Labs, overcoming challenges with 360° imagery and 3D models. The project expanded to include new labs, research, and pitch videos, paving the way for future virtual events.

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examples of pop-up books used in VR

Reimagining Pop-Up Books Through Mixed Reality: A Collaborative Preservation Initiative

June 30, 2025

Pop-up and movable books captivate with their interactive artistry, yet their fragility limits access—especially in archival collections like the KB. Through an innovative collaboration between KB and TU Delft’s XR Zone, researcher Willemijn Elkhuizen explores how mixed reality (XR) can preserve and transform these delicate treasures. By translating the sensory and emotional qualities of pop-up books into digital and hybrid experiences, the project opens new avenues for engaging and safeguarding cultural heritage.

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Opening of the Academic Year – Turning a Moment into a Message

June 10, 2025

For TU Delft’s Opening of the Academic Year, a single evocative image anchored a comprehensive visual identity—from website banners and email invites to animations, printed materials, and spatial projections. Led by one dedicated designer in collaboration with Live Events, the graphics team wove a cohesive language of color, rhythm, and motion to ensure every touchpoint emotionally resonated. Sound design elevated animated segments, while coordination across teams delivered a polished, immersive experience that transformed a moment into a memorable message.

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