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Renovating the facade letters of the Faculty of Mechanical Engineering

As of January 1, 2024, the Faculty of Mechanical, Maritime and Materials Engineering (3mE) has changed its name to Mechanical Engineering, abbreviated ME. To fully implement this name change, the facade letters also needed to be renewed. The NewMedia Centre was asked to produce a short video to promote this change at the front of the faculty building.

The video was filmed over several weeks in coordination with the faculty’s communication staff and the contractors. Our cameraman even went up in the bucket high above the water to film the letters up close!

VR tech: John Doe
3D modeling: John Doe
Director: John Doe
Camera: John Doe
other credits: Whatever

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animation of an AI-driven assessment system for recruitment

AI in Hiring – Can a Machine Pick the Right Candidate?

June 10, 2025

What if an algorithm decided whether you got the job—even before a human saw your name? AI-driven hiring assessments, now widespread, make implicit assumptions about skills, behavior, and communication that may not match individual realities. By reducing complex narratives to data points, these systems strip applicants of autonomy over their identity and undermine dignity. An interdisciplinary study from TU Delft, University of Twente, and TU Eindhoven inspired a four-minute animated video, making these findings accessible and prompting reflection on AI’s impact in recruitment.

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VR robot

Supermarket Robot: Designing Socially Embedded Service Robots in Virtual Reality

June 30, 2025

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

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Radioactivity

July 29, 2025

The Radioactivity project uses VR to make learning safe and immersive, letting students explore radiation through realistic experiments while teachers guide remotely. By overcoming safety limits and instructor shortages, this innovative VR app democratizes access to hands-on science, transforming how students experience and understand radioactivity across classrooms everywhere.

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