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NewMedia Centre Stories

Showreel – Opening Academic Year 2025

The brief
Together with NMC Live, we developed the opening sequence for the Opening Academic Year 2025. What started as an energetic opener to pull the audience in quickly grew into something broader: a showcase of what TU Delft has achieved in recent years.

Behind the scenes
This project sat right on the edge of live and video production. The challenge was to make something that could work as a strong opening moment in the room, while also carrying a bigger story. It had to set the tone, build momentum, and feel visually sharp from the first seconds.

Why this one stood out
What made this project interesting was that it had to do two jobs at once. It needed the energy of an event opener, but also the substance of a short showcase film. That mix made it a strong way to kick off the event.

Client: TUDelft Corporate Communication
Director: Christian Kasius 
Video Technician: Boris Swaen
Sound Engineer: Vincent Groen

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VR robot

Supermarket Robot: Designing Socially Embedded Service Robots in Virtual Reality

June 30, 2025

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

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XRScalekit

July 1, 2023

The XRScaleKit is a growing toolkit designed to make XR development more scalable. Originating from projects addressing network and management challenges, it brings together years of innovation to streamline XR workflows and support large-scale educational applications.

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