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VR robot

Supermarket Robot: Designing Socially Embedded Service Robots in Virtual Reality

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

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A Virtual 360° Experience by TU Delft AI Labs & Talent Programme

In response to COVID-19, the TU Delft AI Labs & Talent Programme moved their poster event online, partnering with the XR Zone to create a 360° virtual walkthrough. This interactive platform showcased research from 24 Delft AI Labs, overcoming challenges with 360° imagery and 3D models. The project expanded to include new labs, research, and pitch videos, paving the way for future virtual events.

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Holographic projection

The NewMedia Centre and Mexico’s Monterrey Institute of Technology piloted holographic teaching, projecting life-sized remote teachers into classrooms. Using cameras, projectors and software, the system enabled realistic remote lectures, presentations and meetings, opening new possibilities for immersive, borderless education.

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