The Bachelor’s programme in Life Science and Technology is constantly evolving. For this project, we created a promotional video that gives prospective students a clear and current picture of the programme and of the paths it can lead to after graduation.
Every TU Delft staff member is periodically invited to a Resultaat- en Ontwikkelgesprek. To support that process, we were asked to create a short, dynamic video that would be included with every invitation and underline the value of the conversation.
In collaboration with NMC Live, we developed the event’s opening sequence. What began as an energetic video designed to immediately engage the audience evolved into a powerful showcase of everything TU Delft has achieved in recent years.
How do students discover who they want to become? At TU Delft, the Mechanical Engineering faculty paired with the New Media Centre’s Graphics team to address that question through animated storytelling. By developing eight distinct “Engineer of the Future” personas—each with its own narrative, style, and personality—students could see relatable career paths. Hand-drawn illustrations and concise two-minute videos translated complex concepts into engaging scripts, creating a compelling blended learning experience that inspires and informs.
Cok Francken’s 30-year journey at TU Delft spans posters, identity systems, and large-scale installations. Known for clarity and balance, he begins with pencil sketches and draws inspiration from real-world textures and photography. His experience with big formats and careful use of AI tools shapes designs that feel authentic, thoughtful, and visually compelling.
What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.
