Director: Camera: other credits:
Director: Camera: other credits:
Director: Camera: other credits:
At TU Delft, Jeroen Boots bridges architecture and immersive technology. Driven by how spaces shape human experience, he uses VR to turn abstract ideas into environments students can step inside—designing not flashy demos, but meaningful learning moments that truly resonate and last.
For TU Delft’s Opening of the Academic Year, a single evocative image anchored a comprehensive visual identity—from website banners and email invites to animations, printed materials, and spatial projections. Led by one dedicated designer in collaboration with Live Events, the graphics team wove a cohesive language of color, rhythm, and motion to ensure every touchpoint emotionally resonated. Sound design elevated animated segments, while coordination across teams delivered a polished, immersive experience that transformed a moment into a memorable message.
What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.
