Director: Camera: other credits:
Director: Camera: other credits:
Director: Camera: other credits:
For TU Delft’s Opening of the Academic Year, a single evocative image anchored a comprehensive visual identity—from website banners and email invites to animations, printed materials, and spatial projections. Led by one dedicated designer in collaboration with Live Events, the graphics team wove a cohesive language of color, rhythm, and motion to ensure every touchpoint emotionally resonated. Sound design elevated animated segments, while coordination across teams delivered a polished, immersive experience that transformed a moment into a memorable message.
What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.
To enhance medical education, Dr. Marjon Stijntjes developed a web-based simulation that teaches students to assess the revalidation needs of elderly patients after hospital discharge. Set in a virtual home environment, students gather clues by interacting with everyday objects, simulating real-life clinical judgment. The patient’s condition evolves weekly, training students to recognize change over time. Accessible via browser, the tool has been praised for its intuitive, gamified design and practical relevance — a powerful example of how serious games can transform healthcare training.
