NewMedia Centre Stories

Pioneering Tech | Sustainable Aviation

The brief
What does it take to make aviation more sustainable? How can innovation move faster, and what can be done for the existing fleet of aircraft? In this Pioneering Tech video, Rinze Benedictus and Marios Kotsonis share their perspective on these questions.

Behind the scenes
Our role was to translate a complex topic into a compact mini-documentary that feels accessible without losing substance. Sustainability in aviation is a layered subject, so the challenge was to keep the story focused and understandable while still doing justice to the research behind it.

Why this one stood out
This is the kind of project we enjoy because it asks for a balance between content and storytelling. The subject is technical, but the final video still needs to feel clear, engaging, and worth watching for a broader audience.

Client: TU Delft Pioneering Tech
Camera Operator: Celine van Benten, Hector Nieman, Boris Swaen, Geraldo Solisa, Simone Breetveld, Rob Maas

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AI in Hiring – Can a Machine Pick the Right Candidate?

What if an algorithm decided whether you got the job—even before a human saw your name? AI-driven hiring assessments, now widespread, make implicit assumptions about skills, behavior, and communication that may not match individual realities. By reducing complex narratives to data points, these systems strip applicants of autonomy over their identity and undermine dignity. An interdisciplinary study from TU Delft, University of Twente, and TU Eindhoven inspired a four-minute animated video, making these findings accessible and prompting reflection on AI’s impact in recruitment.

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Opening of the Academic Year – Turning a Moment into a Message

For TU Delft’s Opening of the Academic Year, a single evocative image anchored a comprehensive visual identity—from website banners and email invites to animations, printed materials, and spatial projections. Led by one dedicated designer in collaboration with Live Events, the graphics team wove a cohesive language of color, rhythm, and motion to ensure every touchpoint emotionally resonated. Sound design elevated animated segments, while coordination across teams delivered a polished, immersive experience that transformed a moment into a memorable message.

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VR robot

Supermarket Robot: Designing Socially Embedded Service Robots in Virtual Reality

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

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Inside NMC Graphics: The Story of Cok Francken

Cok Francken’s 30-year journey at TU Delft spans posters, identity systems, and large-scale installations. Known for clarity and balance, he begins with pencil sketches and draws inspiration from real-world textures and photography. His experience with big formats and careful use of AI tools shapes designs that feel authentic, thoughtful, and visually compelling.

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Collegerama: The Go-To platform for students at TU Delft

Collegerama is TU Delft’s essential platform for recorded lectures, offering students flexible, high-quality access to course content. With synchronized video, slides, and audio captured across 20 lecture halls and mobile setups, it supports learning at any pace and helps with exam preparation. Students can watch lectures from any faculty, expanding their learning opportunities. With new tracking cameras and AI-powered captions, Collegerama continues to evolve, making education more accessible and effective.

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Blended Learning Animations – Who Is the Engineer of the Future?

How do students discover who they want to become? At TU Delft, the Mechanical Engineering faculty paired with the New Media Centre’s Graphics team to address that question through animated storytelling. By developing eight distinct “Engineer of the Future” personas—each with its own narrative, style, and personality—students could see relatable career paths. Hand-drawn illustrations and concise two-minute videos translated complex concepts into engaging scripts, creating a compelling blended learning experience that inspires and informs.

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