NewMedia Centre Stories

Pioneering Tech | Sustainable Aviation

The brief
What does it take to make aviation more sustainable? How can innovation move faster, and what can be done for the existing fleet of aircraft? In this Pioneering Tech video, Rinze Benedictus and Marios Kotsonis share their perspective on these questions.

Behind the scenes
Our role was to translate a complex topic into a compact mini-documentary that feels accessible without losing substance. Sustainability in aviation is a layered subject, so the challenge was to keep the story focused and understandable while still doing justice to the research behind it.

Why this one stood out
This is the kind of project we enjoy because it asks for a balance between content and storytelling. The subject is technical, but the final video still needs to feel clear, engaging, and worth watching for a broader audience.

Client: TU Delft Pioneering Tech
Camera Operator: Celine van Benten, Hector Nieman, Boris Swaen, Geraldo Solisa, Simone Breetveld, Rob Maas

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What if an algorithm decided whether you got the job—even before a human saw your name? AI-driven hiring assessments, now widespread, make implicit assumptions about skills, behavior, and communication that may not match individual realities. By reducing complex narratives to data points, these systems strip applicants of autonomy over their identity and undermine dignity. An interdisciplinary study from TU Delft, University of Twente, and TU Eindhoven inspired a four-minute animated video, making these findings accessible and prompting reflection on AI’s impact in recruitment.

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