NewMedia Centre Stories

Pioneering Tech | Sustainable Aviation

The brief
What does it take to make aviation more sustainable? How can innovation move faster, and what can be done for the existing fleet of aircraft? In this Pioneering Tech video, Rinze Benedictus and Marios Kotsonis share their perspective on these questions.

Behind the scenes
Our role was to translate a complex topic into a compact mini-documentary that feels accessible without losing substance. Sustainability in aviation is a layered subject, so the challenge was to keep the story focused and understandable while still doing justice to the research behind it.

Why this one stood out
This is the kind of project we enjoy because it asks for a balance between content and storytelling. The subject is technical, but the final video still needs to feel clear, engaging, and worth watching for a broader audience.

Client: TU Delft Pioneering Tech
Camera Operator: Celine van Benten, Hector Nieman, Boris Swaen, Geraldo Solisa, Simone Breetveld, Rob Maas

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What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

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PV-Lab

The availability of the physical University Labs may be limited due to its capacity or other factors, like the mandatory requirement to work from home

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A Virtual 360° Experience by TU Delft AI Labs & Talent Programme

In response to COVID-19, the TU Delft AI Labs & Talent Programme moved their poster event online, partnering with the XR Zone to create a 360° virtual walkthrough. This interactive platform showcased research from 24 Delft AI Labs, overcoming challenges with 360° imagery and 3D models. The project expanded to include new labs, research, and pitch videos, paving the way for future virtual events.

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examples of pop-up books used in VR

Reimagining Pop-Up Books Through Mixed Reality: A Collaborative Preservation Initiative

Pop-up and movable books captivate with their interactive artistry, yet their fragility limits access—especially in archival collections like the KB. Through an innovative collaboration between KB and TU Delft’s XR Zone, researcher Willemijn Elkhuizen explores how mixed reality (XR) can preserve and transform these delicate treasures. By translating the sensory and emotional qualities of pop-up books into digital and hybrid experiences, the project opens new avenues for engaging and safeguarding cultural heritage.

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AI in Hiring – Can a Machine Pick the Right Candidate?

What if an algorithm decided whether you got the job—even before a human saw your name? AI-driven hiring assessments, now widespread, make implicit assumptions about skills, behavior, and communication that may not match individual realities. By reducing complex narratives to data points, these systems strip applicants of autonomy over their identity and undermine dignity. An interdisciplinary study from TU Delft, University of Twente, and TU Eindhoven inspired a four-minute animated video, making these findings accessible and prompting reflection on AI’s impact in recruitment.

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