Director: Camera: other credits:
Director: Camera: other credits:
Director: Camera: other credits:
What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.
How do students discover who they want to become? At TU Delft, the Mechanical Engineering faculty paired with the New Media Centre’s Graphics team to address that question through animated storytelling. By developing eight distinct “Engineer of the Future” personas—each with its own narrative, style, and personality—students could see relatable career paths. Hand-drawn illustrations and concise two-minute videos translated complex concepts into engaging scripts, creating a compelling blended learning experience that inspires and informs.
In response to COVID-19, the TU Delft AI Labs & Talent Programme moved their poster event online, partnering with the XR Zone to create a 360° virtual walkthrough. This interactive platform showcased research from 24 Delft AI Labs, overcoming challenges with 360° imagery and 3D models. The project expanded to include new labs, research, and pitch videos, paving the way for future virtual events.
