NMC Live
Live Events READ MORE NMC Live We create immersive experiences that connect you with your audience by recording and live streaming events. Imagine that
Live Events READ MORE NMC Live We create immersive experiences that connect you with your audience by recording and live streaming events. Imagine that

Director: Camera: other credits:

Director: Camera: other credits:

Director: Camera: other credits:

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

The availability of the physical University Labs may be limited due to its capacity or other factors, like the mandatory requirement to work from home

At TU Delft, Jeroen Boots bridges architecture and immersive technology. Driven by how spaces shape human experience, he uses VR to turn abstract ideas into environments students can step inside—designing not flashy demos, but meaningful learning moments that truly resonate and last.