

Director: Camera: other credits:

Director: Camera: other credits:

Director: Camera: other credits:

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

The Media Lab is developing a 3D scanning service using the Creaform Go Scan, testing workflows and creating user-friendly instructions. The scanner captures detailed models of objects, while a new application will automate optimization and export to formats like glTF and FBX for various applications.

At TU Delft, Jeroen Boots bridges architecture and immersive technology. Driven by how spaces shape human experience, he uses VR to turn abstract ideas into environments students can step inside—designing not flashy demos, but meaningful learning moments that truly resonate and last.