Client: Faculty of Applied Sciences, communication departmentCamera Operator: Celine van Benten, Hector Nieman, Boris Swaen, Luna GiessenSound Engineer: Vincent GroenVideo Technician: Sander van Duijn
Director: Christian KasiusCamera Operator: Jörgen Langedijk, Hector Nieman, Boris Swaen, Rob Maas
Client: TUDelft Corporate CommunicationDirector: Christian Kasius Video Technician: Boris SwaenSound Engineer: Vincent Groen
What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.
The availability of the physical University Labs may be limited due to its capacity or other factors, like the mandatory requirement to work from home
What if an algorithm decided whether you got the job—even before a human saw your name? AI-driven hiring assessments, now widespread, make implicit assumptions about skills, behavior, and communication that may not match individual realities. By reducing complex narratives to data points, these systems strip applicants of autonomy over their identity and undermine dignity. An interdisciplinary study from TU Delft, University of Twente, and TU Eindhoven inspired a four-minute animated video, making these findings accessible and prompting reflection on AI’s impact in recruitment.
