MediaLab
Scaling up XRwith XRScaleKitREAD MOREWe build & test innovation for educationREAD MOREHolographic projectionin the classroomREAD MOREIoT Bridge:Sensors made easier READ MORESarahAI-driven MetaHumanREAD MORE NMC Media
Scaling up XRwith XRScaleKitREAD MOREWe build & test innovation for educationREAD MOREHolographic projectionin the classroomREAD MOREIoT Bridge:Sensors made easier READ MORESarahAI-driven MetaHumanREAD MORE NMC Media

The Life Sciences and Technology Bachelor’s programme is continuously evolving and innovative. A new promotional video clearly explains its content and highlights opportunities after graduation, giving prospective students an engaging and up-to-date overview of the programme.

TU Delft staff regularly take part in Performance and Development Reviews to reflect on progress and set future goals. To emphasise the importance of these reviews, a short, dynamic video was created to accompany each review invitation.

In collaboration with NMC Live, we developed the event’s opening sequence. What began as an energetic video designed to immediately engage the audience evolved into a powerful showcase of everything TU Delft has achieved in recent years.

What if an algorithm decided whether you got the job—even before a human saw your name? AI-driven hiring assessments, now widespread, make implicit assumptions about skills, behavior, and communication that may not match individual realities. By reducing complex narratives to data points, these systems strip applicants of autonomy over their identity and undermine dignity. An interdisciplinary study from TU Delft, University of Twente, and TU Eindhoven inspired a four-minute animated video, making these findings accessible and prompting reflection on AI’s impact in recruitment.

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

Pop-up and movable books captivate with their interactive artistry, yet their fragility limits access—especially in archival collections like the KB. Through an innovative collaboration between KB and TU Delft’s XR Zone, researcher Willemijn Elkhuizen explores how mixed reality (XR) can preserve and transform these delicate treasures. By translating the sensory and emotional qualities of pop-up books into digital and hybrid experiences, the project opens new avenues for engaging and safeguarding cultural heritage.