NewMedia Centre Stories

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VR robot

Supermarket Robot: Designing Socially Embedded Service Robots in Virtual Reality

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

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Virtual Production 4 Education

Media Lab work in progress at the Delft University of Technology NewMedia Centre. Setting up a Virtual production pipeline for education. Testing Unreal Engine and Zero Density Virtual production software with Vive trackers and available equipment in the NewMedia Centre Studio. Subject is a video directed by Maik Helgers about Mars Vehicles presented by Sebastiaan de Vet.

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Holographic projection

The NewMedia Centre and Mexico’s Monterrey Institute of Technology piloted holographic teaching, projecting life-sized remote teachers into classrooms. Using cameras, projectors and software, the system enabled realistic remote lectures, presentations and meetings, opening new possibilities for immersive, borderless education.

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