Director: Camera: other credits:
Director: Camera: other credits:
Director: Camera: other credits:
What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.
The NewMedia Centre and Mexico’s Monterrey Institute of Technology piloted holographic teaching, projecting life-sized remote teachers into classrooms. Using cameras, projectors and software, the system enabled realistic remote lectures, presentations and meetings, opening new possibilities for immersive, borderless education.
For TU Delft’s Opening of the Academic Year, a single evocative image anchored a comprehensive visual identity—from website banners and email invites to animations, printed materials, and spatial projections. Led by one dedicated designer in collaboration with Live Events, the graphics team wove a cohesive language of color, rhythm, and motion to ensure every touchpoint emotionally resonated. Sound design elevated animated segments, while coordination across teams delivered a polished, immersive experience that transformed a moment into a memorable message.
