XR
We teach & develop XR… READ MOREMultiplayer XR in EducationREAD MOREOnline Virtual PV LabREAD MORE NewMedia Centre XR We extend the possibilities of reality
We teach & develop XR… READ MOREMultiplayer XR in EducationREAD MOREOnline Virtual PV LabREAD MORE NewMedia Centre XR We extend the possibilities of reality

The Bachelor’s programme in Life Science and Technology is constantly evolving. For this project, we created a promotional video that gives prospective students a clear and current picture of the programme and of the paths it can lead to after graduation.

Every TU Delft staff member is periodically invited to a Resultaat- en Ontwikkelgesprek. To support that process, we were asked to create a short, dynamic video that would be included with every invitation and underline the value of the conversation.

In collaboration with NMC Live, we developed the event’s opening sequence. What began as an energetic video designed to immediately engage the audience evolved into a powerful showcase of everything TU Delft has achieved in recent years.

For TU Delft’s Opening of the Academic Year, a single evocative image anchored a comprehensive visual identity—from website banners and email invites to animations, printed materials, and spatial projections. Led by one dedicated designer in collaboration with Live Events, the graphics team wove a cohesive language of color, rhythm, and motion to ensure every touchpoint emotionally resonated. Sound design elevated animated segments, while coordination across teams delivered a polished, immersive experience that transformed a moment into a memorable message.

Cok Francken’s 30-year journey at TU Delft spans posters, identity systems, and large-scale installations. Known for clarity and balance, he begins with pencil sketches and draws inspiration from real-world textures and photography. His experience with big formats and careful use of AI tools shapes designs that feel authentic, thoughtful, and visually compelling.

In today’s constantly evolving education landscape, there is a growing demand for innovative solutions driven by the integration of cutting-edge technologies. This demand sparked the