Students from Industrial Design Engineering reached out for support in the XR Zone where they created a VR application for their Bachelor End Project (BEP).
VR tech: Sharif Bayoumy
3D modeling: John Doe
Camera: Boris Swaen
Student: Bart de Vries
What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.
Together with the Mexican Monterrey Institute of technology the NewMedia Centre is investigating possibilities for holographic projections in the classroom. Currently there is a pilot
For TU Delft’s Opening of the Academic Year, a single evocative image anchored a comprehensive visual identity—from website banners and email invites to animations, printed materials, and spatial projections. Led by one dedicated designer in collaboration with Live Events, the graphics team wove a cohesive language of color, rhythm, and motion to ensure every touchpoint emotionally resonated. Sound design elevated animated segments, while coordination across teams delivered a polished, immersive experience that transformed a moment into a memorable message.
NewMedia Centre
Located at the Faculty of IDE
Building 32 | room D-0-110
Landbergstraat 15
2628 CE Delft
T +31 (0)15 278 5082