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NewMedia Centre Stories

Month: June 2025

Supermarket Robot: Designing Socially Embedded Service Robots in Virtual Reality

June 30, 2025 No Comments

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

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Reimagining Pop-Up Books Through Mixed Reality: A Collaborative Preservation Initiative

June 30, 2025 No Comments

Pop-up and movable books captivate with their interactive artistry, yet their fragility limits access—especially in archival collections like the KB. Through an innovative collaboration between KB and TU Delft’s XR Zone, researcher Willemijn Elkhuizen explores how mixed reality (XR) can preserve and transform these delicate treasures. By translating the sensory and emotional qualities of pop-up books into digital and hybrid experiences, the project opens new avenues for engaging and safeguarding cultural heritage.

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VR for Exploring Art: Revealing Layers of the Past

June 25, 2025 No Comments

VR for Exploring Art at TU Delft’s XR Zone invites visitors to step inside the layered history of a medieval painting. By merging VR, advanced scanning, and eye-tracking technologies, the project reveals hidden versions beneath modern restorations, allowing users to explore art’s evolving narrative under shifting light. This immersive experience redefines how we perceive authenticity, interpretation, and the living dialogue between past and present.

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Blended Learning Animations – Who Is the Engineer of the Future?

June 11, 2025 No Comments

How do students discover who they want to become? At TU Delft, the Mechanical Engineering faculty paired with the New Media Centre’s Graphics team to address that question through animated storytelling. By developing eight distinct “Engineer of the Future” personas—each with its own narrative, style, and personality—students could see relatable career paths. Hand-drawn illustrations and concise two-minute videos translated complex concepts into engaging scripts, creating a compelling blended learning experience that inspires and informs.

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Workflow for Research Grants – From Idea to Funding

June 10, 2025 No Comments

Do you know how to transform your research idea into a funded project? To demystify the process, the NMC Graphics team at TU Delft designed a clear, step-by-step infographic outlining every phase of grant applications—from finding funding and consulting support to drafting, submitting, and following up. Developed in collaboration with stakeholders, and available in print and web formats, this guide uses color, icons, and layout to guide researchers through institutional workflows and reduce administrative uncertainty.

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Opening of the Academic Year – Turning a Moment into a Message

June 10, 2025 No Comments

For TU Delft’s Opening of the Academic Year, a single evocative image anchored a comprehensive visual identity—from website banners and email invites to animations, printed materials, and spatial projections. Led by one dedicated designer in collaboration with Live Events, the graphics team wove a cohesive language of color, rhythm, and motion to ensure every touchpoint emotionally resonated. Sound design elevated animated segments, while coordination across teams delivered a polished, immersive experience that transformed a moment into a memorable message.

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AI in Hiring – Can a Machine Pick the Right Candidate?

June 10, 2025 No Comments

What if an algorithm decided whether you got the job—even before a human saw your name? AI-driven hiring assessments, now widespread, make implicit assumptions about skills, behavior, and communication that may not match individual realities. By reducing complex narratives to data points, these systems strip applicants of autonomy over their identity and undermine dignity. An interdisciplinary study from TU Delft, University of Twente, and TU Eindhoven inspired a four-minute animated video, making these findings accessible and prompting reflection on AI’s impact in recruitment.

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Tags = AI

Cat = 3D

Video

XR Bachelor End Project

August 15, 2024 No Comments

Students from Industrial Design Engineering reached out for support in the XR Zone where they created a VR application for their Bachelor End Project (BEP).

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Pioneering Tech | Sustainable Aviation

August 15, 2024 No Comments

What is needed to achieve sustainable aviation? How can we accelerate that innovation? And what can we do for the existing fleet of aircraft? In this Pioneering Tech video, Rinze Benedictus and Marios Kotsonis provide answers.

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Blended Learning Animations – Who Is the Engineer of the Future?

June 11, 2025

How do students discover who they want to become? At TU Delft, the Mechanical Engineering faculty paired with the New Media Centre’s Graphics team to address that question through animated storytelling. By developing eight distinct “Engineer of the Future” personas—each with its own narrative, style, and personality—students could see relatable career paths. Hand-drawn illustrations and concise two-minute videos translated complex concepts into engaging scripts, creating a compelling blended learning experience that inspires and informs.

Read More »

A Virtual 360° Experience by TU Delft AI Labs & Talent Programme

September 25, 2024

In response to COVID-19, the TU Delft AI Labs & Talent Programme moved their poster event online, partnering with the XR Zone to create a 360° virtual walkthrough. This interactive platform showcased research from 24 Delft AI Labs, overcoming challenges with 360° imagery and 3D models. The project expanded to include new labs, research, and pitch videos, paving the way for future virtual events.

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AI in Hiring – Can a Machine Pick the Right Candidate?

June 10, 2025

What if an algorithm decided whether you got the job—even before a human saw your name? AI-driven hiring assessments, now widespread, make implicit assumptions about skills, behavior, and communication that may not match individual realities. By reducing complex narratives to data points, these systems strip applicants of autonomy over their identity and undermine dignity. An interdisciplinary study from TU Delft, University of Twente, and TU Eindhoven inspired a four-minute animated video, making these findings accessible and prompting reflection on AI’s impact in recruitment.

Read More »

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