NewMedia Centre Stories

Pioneering Tech | Sustainable Aviation

What is needed to achieve sustainable aviation? How can we accelerate that innovation? And what can we do for the existing fleet of aircraft? In this Pioneering Tech video, Rinze Benedictus and Marios Kotsonis provide answers.
This Pioneering Tech video is produced for the Innovation & Impact Centre and was recorded by the NMC video department on location at the Faculty of Aerospace Engineering.”

Initiator: John Doe
Camera: John Doe
Audio: John Doe
Director: John Doe

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VR Maritime

Learning some procedures required for working on a ship wharf is usually a difficult and costly process due to limited access to an actual location

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animation of an AI-driven assessment system for recruitment

AI in Hiring – Can a Machine Pick the Right Candidate?

What if an algorithm decided whether you got the job—even before a human saw your name? AI-driven hiring assessments, now widespread, make implicit assumptions about skills, behavior, and communication that may not match individual realities. By reducing complex narratives to data points, these systems strip applicants of autonomy over their identity and undermine dignity. An interdisciplinary study from TU Delft, University of Twente, and TU Eindhoven inspired a four-minute animated video, making these findings accessible and prompting reflection on AI’s impact in recruitment.

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Virtual Production 4 Education

Media Lab work in progress at the Delft University of Technology NewMedia Centre. Setting up a Virtual production pipeline for education. Testing Unreal Engine and Zero Density Virtual production software with Vive trackers and available equipment in the NewMedia Centre Studio. Subject is a video directed by Maik Helgers about Mars Vehicles presented by Sebastiaan de Vet.

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examples of pop-up books used in VR

Reimagining Pop-Up Books Through Mixed Reality: A Collaborative Preservation Initiative

Pop-up and movable books captivate with their interactive artistry, yet their fragility limits access—especially in archival collections like the KB. Through an innovative collaboration between KB and TU Delft’s XR Zone, researcher Willemijn Elkhuizen explores how mixed reality (XR) can preserve and transform these delicate treasures. By translating the sensory and emotional qualities of pop-up books into digital and hybrid experiences, the project opens new avenues for engaging and safeguarding cultural heritage.

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VR robot

Supermarket Robot: Designing Socially Embedded Service Robots in Virtual Reality

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

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