NewMedia Centre Stories

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VR robot

Supermarket Robot: Designing Socially Embedded Service Robots in Virtual Reality

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

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Inside NMC Graphics: The Story of Cok Francken

Cok Francken’s 30-year journey at TU Delft spans posters, identity systems, and large-scale installations. Known for clarity and balance, he begins with pencil sketches and draws inspiration from real-world textures and photography. His experience with big formats and careful use of AI tools shapes designs that feel authentic, thoughtful, and visually compelling.

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Holographic projection

The NewMedia Centre and Mexico’s Monterrey Institute of Technology piloted holographic teaching, projecting life-sized remote teachers into classrooms. Using cameras, projectors and software, the system enabled realistic remote lectures, presentations and meetings, opening new possibilities for immersive, borderless education.

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