NewMedia Centre Stories

Author: Melle de Winter

Inside NMC Graphics: The Story of Cok Francken

Cok Francken’s 30-year journey at TU Delft spans posters, identity systems, and large-scale installations. Known for clarity and balance, he begins with pencil sketches and draws inspiration from real-world textures and photography. His experience with big formats and careful use of AI tools shapes designs that feel authentic, thoughtful, and visually compelling.

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Radioactivity

The Radioactivity project uses VR to make learning safe and immersive, letting students explore radiation through realistic experiments while teachers guide remotely. By overcoming safety limits and instructor shortages, this innovative VR app democratizes access to hands-on science, transforming how students experience and understand radioactivity across classrooms everywhere.

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Blended Learning Animations – Who Is the Engineer of the Future?

How do students discover who they want to become? At TU Delft, the Mechanical Engineering faculty paired with the New Media Centre’s Graphics team to address that question through animated storytelling. By developing eight distinct “Engineer of the Future” personas—each with its own narrative, style, and personality—students could see relatable career paths. Hand-drawn illustrations and concise two-minute videos translated complex concepts into engaging scripts, creating a compelling blended learning experience that inspires and informs.

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Workflow for Research Grants – From Idea to Funding

Do you know how to transform your research idea into a funded project? To demystify the process, the NMC Graphics team at TU Delft designed a clear, step-by-step infographic outlining every phase of grant applications—from finding funding and consulting support to drafting, submitting, and following up. Developed in collaboration with stakeholders, and available in print and web formats, this guide uses color, icons, and layout to guide researchers through institutional workflows and reduce administrative uncertainty.

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Opening of the Academic Year – Turning a Moment into a Message

For TU Delft’s Opening of the Academic Year, a single evocative image anchored a comprehensive visual identity—from website banners and email invites to animations, printed materials, and spatial projections. Led by one dedicated designer in collaboration with Live Events, the graphics team wove a cohesive language of color, rhythm, and motion to ensure every touchpoint emotionally resonated. Sound design elevated animated segments, while coordination across teams delivered a polished, immersive experience that transformed a moment into a memorable message.

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AI in Hiring – Can a Machine Pick the Right Candidate?

What if an algorithm decided whether you got the job—even before a human saw your name? AI-driven hiring assessments, now widespread, make implicit assumptions about skills, behavior, and communication that may not match individual realities. By reducing complex narratives to data points, these systems strip applicants of autonomy over their identity and undermine dignity. An interdisciplinary study from TU Delft, University of Twente, and TU Eindhoven inspired a four-minute animated video, making these findings accessible and prompting reflection on AI’s impact in recruitment.

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A Virtual 360° Experience by TU Delft AI Labs & Talent Programme

In response to COVID-19, the TU Delft AI Labs & Talent Programme moved their poster event online, partnering with the XR Zone to create a 360° virtual walkthrough. This interactive platform showcased research from 24 Delft AI Labs, overcoming challenges with 360° imagery and 3D models. The project expanded to include new labs, research, and pitch videos, paving the way for future virtual events.

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Medical Delta Café

July 7th 2022 We did a live stream broadcast from the Medical Delta Café called: ‘Vergroening van ziekenhuizen – meer denken of meer doen?’

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Tags = AI

Cat = 3D

Video

BSc Life Science and Technology promo video

The Life Sciences and Technology Bachelor’s programme is continuously evolving and innovative. A new promotional video clearly explains its content and highlights opportunities after graduation, giving prospective students an engaging and up-to-date overview of the programme.

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Maak van jouw R&O gesprek een waardevol moment

TU Delft staff regularly take part in Performance and Development Reviews to reflect on progress and set future goals. To emphasise the importance of these reviews, a short, dynamic video was created to accompany each review invitation.

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Showreel – Opening Academic Year 2025

In collaboration with NMC Live, we developed the event’s opening sequence. What began as an energetic video designed to immediately engage the audience evolved into a powerful showcase of everything TU Delft has achieved in recent years.

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Read more stories:

Opening of the Academic Year – Turning a Moment into a Message

For TU Delft’s Opening of the Academic Year, a single evocative image anchored a comprehensive visual identity—from website banners and email invites to animations, printed materials, and spatial projections. Led by one dedicated designer in collaboration with Live Events, the graphics team wove a cohesive language of color, rhythm, and motion to ensure every touchpoint emotionally resonated. Sound design elevated animated segments, while coordination across teams delivered a polished, immersive experience that transformed a moment into a memorable message.

Read More »

AI in Hiring – Can a Machine Pick the Right Candidate?

What if an algorithm decided whether you got the job—even before a human saw your name? AI-driven hiring assessments, now widespread, make implicit assumptions about skills, behavior, and communication that may not match individual realities. By reducing complex narratives to data points, these systems strip applicants of autonomy over their identity and undermine dignity. An interdisciplinary study from TU Delft, University of Twente, and TU Eindhoven inspired a four-minute animated video, making these findings accessible and prompting reflection on AI’s impact in recruitment.

Read More »

VR Maritime

Learning some procedures required for working on a ship wharf is usually a difficult and costly process due to limited access to an actual location

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