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Category: AR / VR / XR

Supermarket Robot: Designing Socially Embedded Service Robots in Virtual Reality

June 30, 2025 No Comments

What happens when a robot helps you shop? This question shaped a groundbreaking project led by Dr. Marco Rozendaal, where VR simulations in a supermarket explored how people and robots interact in public spaces. By blending design, theatre, and puppeteering, the research revealed how robots can earn trust and acceptance—not through perfect programming, but by designing behaviors that feel meaningful and socially appropriate.

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Reimagining Pop-Up Books Through Mixed Reality: A Collaborative Preservation Initiative

June 30, 2025 No Comments

Pop-up and movable books captivate with their interactive artistry, yet their fragility limits access—especially in archival collections like the KB. Through an innovative collaboration between KB and TU Delft’s XR Zone, researcher Willemijn Elkhuizen explores how mixed reality (XR) can preserve and transform these delicate treasures. By translating the sensory and emotional qualities of pop-up books into digital and hybrid experiences, the project opens new avenues for engaging and safeguarding cultural heritage.

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VR for Exploring Art: Revealing Layers of the Past

June 25, 2025 No Comments

VR for Exploring Art at TU Delft’s XR Zone invites visitors to step inside the layered history of a medieval painting. By merging VR, advanced scanning, and eye-tracking technologies, the project reveals hidden versions beneath modern restorations, allowing users to explore art’s evolving narrative under shifting light. This immersive experience redefines how we perceive authenticity, interpretation, and the living dialogue between past and present.

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A Virtual 360° Experience by TU Delft AI Labs & Talent Programme

September 25, 2024 No Comments

In response to COVID-19, the TU Delft AI Labs & Talent Programme moved their poster event online, partnering with the XR Zone to create a 360° virtual walkthrough. This interactive platform showcased research from 24 Delft AI Labs, overcoming challenges with 360° imagery and 3D models. The project expanded to include new labs, research, and pitch videos, paving the way for future virtual events.

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XR Bachelor End Project

August 15, 2024 No Comments

Students from Industrial Design Engineering reached out for support in the XR Zone where they created a VR application for their Bachelor End Project (BEP).

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Sarah - AI driven MetaHuman Introducing Sarah, the remarkable AI-driven MetaHuman born from the innovative fusion of diverse projects and cutting-edge AI experimentation.

Sarah – AI driven MetaHuman

May 6, 2024 No Comments

Sarah – AI driven MetaHuman
Introducing Sarah, the remarkable AI-driven MetaHuman born from the innovative fusion of diverse projects and cutting-edge AI experimentation.

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XRScalekit

July 1, 2023 No Comments

The XRScaleKit is a collection of projects and concepts that resulted in a toolkit for scalable XR development. The NewMedia Centre XR Zone frequently encountered

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IoT Bridge

January 31, 2023 No Comments

This MediaLab project aimed to connect IoT sensors based on the SeeedStudio Grove platform to most used game Engines using a socket library and proved

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Tags = AI

Cat = 3D

Video

XR Bachelor End Project

August 15, 2024 No Comments

Students from Industrial Design Engineering reached out for support in the XR Zone where they created a VR application for their Bachelor End Project (BEP).

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Pioneering Tech | Sustainable Aviation

August 15, 2024 No Comments

What is needed to achieve sustainable aviation? How can we accelerate that innovation? And what can we do for the existing fleet of aircraft? In this Pioneering Tech video, Rinze Benedictus and Marios Kotsonis provide answers.

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Opening of the Academic Year – Turning a Moment into a Message

June 10, 2025

For TU Delft’s Opening of the Academic Year, a single evocative image anchored a comprehensive visual identity—from website banners and email invites to animations, printed materials, and spatial projections. Led by one dedicated designer in collaboration with Live Events, the graphics team wove a cohesive language of color, rhythm, and motion to ensure every touchpoint emotionally resonated. Sound design elevated animated segments, while coordination across teams delivered a polished, immersive experience that transformed a moment into a memorable message.

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Holographic projection

January 17, 2023

Together with the Mexican Monterrey Institute of technology the NewMedia Centre is investigating possibilities for holographic projections in the classroom. Currently there is a pilot

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